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  The influence of publicity  The meaning of publicity is significant and can have a wide-ranging impact. it typically refers to the attention and promotion given to a person, organization, or event to increase public awareness and interest  Here are some key ways in which publicity exerts its influence: Shaping Public Opinion: Publicity has the power to shape public opinion by controlling the narrative and framing the perception of individuals, organizations, or events. Through strategic messaging, media coverage, and targeted communication, publicity efforts can influence how the public perceives and understands a particular entity or issue. Here are a few real examples that illustrate how publicity can shape public opinion: Corporate Rebranding: When a company undergoes a rebranding process, strategic publicity is crucial in shaping public perception of the new brand. For example, in 2018, Dunkin' Donuts announced its rebranding to "Dunkin'" to reflect its focus o...

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